Tag Manager Capabilities

Launch new tags with just a few clicks. Google Tag Manager supports both Google and third-party tags, and is the web’s most popular enterprise-grade tag management solution.

Increase your agility.

Change tags with ease.

It can take weeks to get website code updated or to release a new version of your app. But with Google Tag Manager, there’s no need to wait that long.

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

Put your mind at ease.

Reliable and accurate data.

When your tags aren’t working properly they can impair site performance, resulting in slow load times, website unavailability, or a loss of functionality. That’s why it’s critical to have a tag management solution in place that allows you to quickly determine the status of your tags.

Easy-to-use error checking and speedy tag loading in Google Tag Manager mean you know that every tag works. Be assured that your mission-critical data is being collected reliably and accurately. The IT team will feel confident that the site is running smoothly, so everyone's happy, even during busy holidays or the launch of a new campaign.

Quickly deploy Google and third-party tags.

Plays nicely with others.

With so many measurement tools out there, marketers need flexibility — whether that’s changing tags on the fly or having the ability to easily add tags from other sources.

In Google Tag Manager, marketers can add or change their own tags as needed. Tag Manager supports all tags and has easy-to-use turnkey templates for a wide range of Google and third-party tags — for web and mobile apps. Don’t see a tag listed? You can add it immediately as a custom tag. With so much flexibility, your campaign can be underway with just a few clicks.

Are you a tag vendor? Sign up for our vendor tag template program.

Collaborate across the enterprise.

Make tag updates efficiently.

Collaboration across a large team can be a challenge. Not having the proper tools can stall workflows — decreasing productivity and efficiency.

Workspaces and granular access controls allow your team to work together efficiently within Google Tag Manager. Multiple users can complete tagging updates at the same time and publish changes as they’re ready. Multi-environment testing lets you publish to different environments to ensure things are working as expected.

Success Stories

Our Customers

AIDA Cruises

AIDA Cruises prepares for growth with Analytics 360 and Tag Manager 360.

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Domino’s increases monthly revenue by 6% with Analytics 360 and Tag Manager 360.

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Novartis implements Google Analytics 360 and Tag Manager 360 on a global scale to improve customer experience.

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