Meet the K-Pop Star Who’s Ruling the Front Row

It’s never too early in Fashion Week for a new front row presence to emerge, and yesterday’s Tommy Hilfiger presentation in Los Angeles shined a spotlight on an impeccably dressed rising star: K-pop diva Jessica Jung. Bringing her taste for youthful design to the front row at Hilfiger’s show, Jung stood out in a crowd filled with Hadids, Smith siblings, and Lady Gaga. As a former girl group member whose solo efforts have been embraced by fashion and fans, Jung’s story is a familiar one, but it is her singular personal style that has people talking.

Jung was first spotted at a shopping mall as a tween during a family vacation to South Korea. She’s a California girl whose talents brought her to the top of the K-pop charts. A member of the record-breaking group Girls’ Generation, she and her bandmates spent years churning out hits, but by the end of 2014, Jung left to focus on personal projects, including her fashion brand, Blanc & Eclare, and acting roles. Though the breakup made headlines and came with its share of controversy, Jung soon established herself as a solo act, topping the charts last year with a debut EP, With Love, J, that was dedicated to her fans.

Through it all, Jung has displayed a quirky personal style that combines the best from the runways with select pieces from her own label. At Hilfiger that meant a patchwork top and skirt from the Tommy x Gigi collection accessorized with striped espadrilles. A trip to Macau’s international film festival in December called for a freshly dyed blonde hairstyle and a Gucci velvet dress with an oversize pink bow. It’s that eclectic and colorful mix that makes Jung’s wardrobe consistently watchable and endlessly enviable. Chances are, there will be more attention-grabbing front row moments from this star in the weeks ahead.