1
Best Casual Brand
Wildfox
1
Best Casual Brand
Wildfox
Pros
- Beach vibes
- Lots of comfy options
The chokehold that their Baggy Beach Jumpers have on us isn't even funny at this point — the soft-as-anything pullovers will become your go-to for tossing over a bikini on chilly nights by the beach.
2
Best Pinterest-Worthy Brand
Cider
2
Best Pinterest-Worthy Brand
Cider
Pros
- Lots of trendy options
Cons
- Sells out quickly
Cider is your one-stop shop for all things stylish, at unbeatable prices. From groovy ‘70s looks to summer-camp inspired fashion from the early 2000s, you’ll be sure to find trend inspo here.
3
Best Brand for Casual Clothing
PacSun
3
Best Brand for Casual Clothing
PacSun
Pros
- Cool collabs
- Great swimwear selection
The ultimate teen shop, PacSun has fashion-forward styles for you to choose from year-round (not just for the back-to-school season). Check out their exclusive Kendall & Kylie collection or snag a Metropolitan Museum of Art set that turns comfort into a ~fashion~ statement.
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4
Apparel, Accessories, Shoes
Abercrombie
4
Apparel, Accessories, Shoes
Abercrombie
Pros
- High-quality basics
- Great denim selection
If you only associate Abercrombie with the graphic tees of the 2000s, think again — the now woman-led clothing brand has some of the best bodysuits and denim that I've personally tried. Staple pieces, if you will!
5
Best "Cool Girl" Brand
Bershka
5
Best "Cool Girl" Brand
Bershka
Pros
- Lots of trending styles
Bershka is the mecca of It-girl sh*t, with trending styles for e-girls, coconut girls, and soft girls alike. As Zara's younger and cheaper sister, you can trust that their latest offerings will always be on point.
6
Best Brand for Formal Dresses
Lulus
6
Best Brand for Formal Dresses
Lulus
Pros
- Great selection of graduation, prom, and homecoming dresses
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7
Best Indie Brand
Lisa Says Gah!
7
Best Indie Brand
Lisa Says Gah!
Pros
- Quirky, unique finds
Lisa Says Gah boasts an impressive range of indie designers as well as their own styles that all promise the perfect Instagram moment for your OOTD. The brand even collaborated with Nuuly to come out with a limited-edition line of adorable fruit prints and baby tees that can be rented each month.
Pros
- Lots of casual and dressy options
Cons
- More limited size range
ASTR the Label offers cute and feminine pieces that you've seen all over Instagram. Check it out next time you're in need of a cool-girl statement piece, or a staple for your closet that doesn't feel boring.
9
Best Retro Brand
Sister Jane
9
Best Retro Brand
Sister Jane
Pros
- Unique styles
- Great selection for homecoming dresses
Vintage-inspired oversized collars, precious dresses, and quirky prints everywhere? That's Sister Jane, the London-based brand that's known for their whimsical, unique styles that are truly hard to miss.
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Pros
- Cool designer collabs
- Large selection
Designer collabs at crazy-affordable prices? Count us in. Past collabs have included Balmain, Maison Martin Margiela, Stella McCartney, Jimmy Choo, and more. Plus, H&M has literally everything on your shopping list, including everyday T-shirts and stylish dresses you could wear for your next school formal.
Pros
- High quality
Cons
- Unique items tend to sell out quickly
From party dresses to business-casual clothing for your first internship, you’ll find it all at & Other Stories. It's a place where you'll be able to put sequins and ~profesh~ button-downs into one big shopping cart.
12
Best Brand for Dresses
Reformation
12
Best Brand for Dresses
Reformation
Pros
- Sustainable option
Cons
- Pricier
Even if you haven't had the pleasure of trying on a Reformation dress yourself, you've definitely heard the hype. But Reformation sells so much more than just dresses — they do great jeans, and don't sleep on this sick leather blazer from their collab with Suki Waterhouse.
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13
Best Festival Brand
Free People
13
Best Festival Brand
Free People
Pros
- Range of different brands
- Unique finds
Cons
- More limited size range
Free People invokes femininity, individuality, and that classic, boho vibe. From sweet to western to tomboy to romantic, the brand has something for everyone.
14
Best Intimates Brand
Aerie
14
Best Intimates Brand
Aerie
Pros
- Affordable
Aerie stocks cute bras and undies, size-inclusive swimwear, teen- and tween-approved PJs, and of course, TikTok-famous leggings. It's basically your one-stop shop for all things comfortable and lounge-able.
15
Best Boho-Chic Brand
Altar'd State
15
Best Boho-Chic Brand
Altar'd State
Pros
- Fashion and home offerings
We can't stop thinking about these boots 🥵 and the rest of Altar'd State's offerings. With options like soft puff sleeves, linen dresses, and floral blouses, Altar'd State is the destination for bohemian queens.
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16
Best Size-Inclusive Option
Girlfriend Collective
16
Best Size-Inclusive Option
Girlfriend Collective
Pros
- AAPI-owned
- Great basics
Sustainable? Check. Inclusive range of sizes? Check. Is there anything that Girlfriend Collective can't do? Perfect, perfect, perfect matching sets await you.
17
Best Variety of Offerings
Kimchi Blue
17
Best Variety of Offerings
Kimchi Blue
Pros
- Great place to buy gifts
Urban stocks the latest and greatest offerings from your favorite brands like Kimchi Blue — everything from the coolest sneakers to unique vintage pieces. Just take one scroll through the UO website and you'll be itching to shop. Plus, most malls boast an Urban Outfitters so you could try things on in person if that's your vibe.
18
Best Sustainable Brand
Woodley + Lowe
18
Best Sustainable Brand
Woodley + Lowe
Pros
- Affordable basics
- Secondhand options
Sustainable brand Woodley + Lowe will become your one-stop shop for wardrobe basics (think crop tees, pullover sweatshirts, joggers, and mini skirts) without the #greenguilt — that feeling when you buy a fast fashion piece knowing that it's made of planet-harming materials. They even have a resale platform, W+L: Pass It On, where you can buy their clothing secondhand and resell your clothing after you're ready to part with it.
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19
Best Investment Brand
MANGO
19
Best Investment Brand
MANGO
Pros
- Great business casual and investment pieces
Chic and stylish, Mango is a fashion editor favorite that always delivers. You'll be shopping here for years to come, meaning that these styles will still serve you when you go off to college — and maybe even beyond that!
20
Best Fashion Jewelry
Frasier Sterling
20
Best Fashion Jewelry
Frasier Sterling
Pros
- Celeb-loved
If it’s good enough for J.Biebs, it’s good enough for us. Justin was spotted wearing this exact magic mushroom necklace, but if that's not up your alley, the Frasier Sterling website is jam-packed with vibey, nostalgic jewelry that will spice up even the plainest outfit.
Hannah is the assistant shopping editor at Cosmopolitan, covering all things from cute apartment decor to trendy fashion finds, TikTok products that are actually worth your $$$, and the perfect gift to buy for your boyfriend's mom. She previously wrote for Seventeen and CR Fashion Book. Follow her on Instagram for hot takes on red carpet fashion and unhinged updates on the books she’s reading on the train.
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