Lifestyle Style Kendall Jenner Is the New Global Ambassador for L’Oréal Paris: ‘True Full-Circle Moment’ The brand called Jenner a "role model" for her generation, in a statement By David Chiu David Chiu David Chiu is a digital news writer for PEOPLE. A former PEOPLE intern from 2007 to 2008, he has been writing about news and entertainment for over 10 years. People Editorial Guidelines Published on July 18, 2023 01:13PM EDT Close Kendall Jenner, the new global ambassador of L’Oréal Paris. Photo: Courtesy of LâOréal Paris Kendall Jenner can now add another iconic cosmetics brand to her ever-growing portfolio. L’Oréal Paris announced Tuesday that the supermodel, 27, will be its new global ambassador, leading the brand’s makeup campaigns starting in September. “Kendall is a powerful, successful, and talented young woman who continues to captivate audiences around her,” said L’Oréal Paris in a news release. “A constant figure in the fashion industry, an entrepreneur, and a media icon, Kendall Jenner has become a role model for her generation, and the brand is thrilled to welcome her to the L’Oréal Paris family." Jenner added in the same announcement: “I’m honored to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, I’m worth it. Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full-circle moment.” Kendall Jenner, the new global ambassador of L’Oréal Paris. Courtesy of LâOréal Paris Watch Kendall Jenner Make 818 Tequila Drinks with ‘Cocktail Queen’ Kris Jenner —Plus See Their Favorite Concoction In 2015, Jenner, who was at the time the face of Estée Lauder’s Modern Muse Le Rouge scent, told PEOPLE about how she maintained her glam looks. “I used to be like, ‘Do whatever you want, I don’t care,’” she said. “But recently I’ve gotten into it. I’m a perfectionist. If someone is doing my eyeliner, it has to be exactly the same on both sides, super-straight. If there’s a tiny little bump, it has to be fixed. Our family makeup artists are scared of me sometimes!” Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. But it's not always glam for Jenner, who spoke in WSJ. Magazine's Summer Digital issue about breaking out from under the "umbrella" of the Kardashian/Jenner name. “I obviously understand I fall under the umbrella of the Kardashian sisters,” she said. “It’s just weird to me…because I am just like my dad in so many ways. I’m such a Jenner, in my opinion,” she added later, calling herself a “daddy’s girl."